What services does Harbour Demand provide for demand-marketing projects?

Harbour Demand typically helps businesses build demand, improve awareness, and create a clearer path for prospects to move into the pipeline. The work can include strategy, campaign planning, messaging support, content direction, and coordination of marketing activity so everything feels joined up.

What is usually included when Harbour Demand takes on a demand-marketing scope?

A typical scope includes an initial review of your current marketing, a practical plan for reaching the right audience, and support with the channels and assets needed to drive interest. It often covers audience and message definition, campaign structure, and ongoing refinement so the activity stays focused on growth.

How does Harbour Demand usually price demand-marketing work?

Pricing is typically based on the scope of the work, the level of support needed, and how quickly the plan needs to be delivered. For example, a focused campaign to build awareness and improve prospect flow will usually cost less than a broader programme that includes strategy, content, outreach, and ongoing optimisation.

What factors can change the cost of a quote?

Several things can affect the final quote, including the complexity of your audience, the number of channels involved, the amount of content required, and whether the work is project-based or ongoing. If your goals are tied to pipeline growth across a wider market, the scope often becomes more involved, which can increase fees.

How can I get in touch with Harbour Demand to start a conversation?

The easiest way to get started is to send a message through the contact form or email with a brief outline of your goals. Once we understand your current demand, awareness, and pipeline priorities, we can suggest a practical next step and arrange an initial call if it feels like a fit.

Privacy Policy

1. Introduction and company information

This Privacy Policy explains how Harbour Demand Marketing Ltd collects, uses, stores, shares, and protects personal data when operating its demand-marketing business and providing related services, including communications, campaigns, lead generation, analytics, advertising, and related client support activities.

The data controller for the purposes of this Privacy Policy is:

Company name: Harbour Demand Marketing Ltd
Address: Harbour Demand, 14 King Street, South Shields, Tyne and Wear, NE33 1AX, United Kingdom
Email: [email protected]
Phone: +44 191 427 5836

This Privacy Policy applies to personal data processed by Harbour Demand Marketing Ltd in connection with its website, communications, commercial activities, client onboarding, marketing services, and any other interactions with individuals, customers, prospects, suppliers, and website visitors.

2. Data collection and processing

Harbour Demand Marketing Ltd may collect and process the following categories of personal data, depending on your relationship with us and the services involved:

Identity data: name, title, job title, company name, and related identifiers.
Contact data: postal address, email address, telephone number, and business contact details.
Professional data: employer, role, business interests, sector, and business profile information.
Communication data: correspondence, enquiries, call notes, feedback, and preferences.
Usage and technical data: IP address, browser type, device identifiers, pages visited, timestamps, referral source, and interaction data.
Marketing and preference data: consent records, opt-in/opt-out preferences, campaign responses, and engagement metrics.
Client and service data: information provided by or on behalf of clients for campaign execution, lead management, reporting, and analytics.
Financial and transaction data: billing details, payment-related information, and records of services purchased or supplied.

We may collect personal data directly from you, from your organisation, from publicly available sources, from our clients or business partners, through website forms, emails, telephone calls, events, and through analytics or advertising technologies used on our website and digital campaigns.

We only process personal data where necessary and in accordance with applicable law, and we aim to ensure that the data processed is adequate, relevant, and limited to what is necessary for the intended purpose.

3. Purpose of data processing

Harbour Demand Marketing Ltd processes personal data for the following purposes:

To provide and manage demand-marketing services, campaigns, and related deliverables.
To respond to enquiries, requests, and communications.
To manage client and supplier relationships.
To generate, qualify, and manage leads and sales opportunities.
To personalise communications and improve our services, website, and customer experience.
To send marketing communications, subject to applicable consent and legal requirements.
To perform analytics, measurement, reporting, and performance monitoring.
To administer billing, invoicing, payments, and contract management.
To comply with legal, regulatory, accounting, and record-keeping obligations.
To protect our rights, property, personnel, clients, and systems, including fraud prevention and security purposes.
To establish, exercise, or defend legal claims.

4. Legal basis for processing

Harbour Demand Marketing Ltd will process personal data only where a lawful basis applies. Depending on the context, the legal basis may include:

Consent: where you have given clear consent for us to process your personal data for a specific purpose, such as certain marketing communications or cookies where required.
Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Legal obligation: where processing is necessary to comply with our legal or regulatory obligations.
Legitimate interests: where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include business development, service improvement, fraud prevention, network and information security, and direct B2B communications where permitted.
Vital interests: where processing is necessary to protect someone’s life in an emergency.
Public task: where applicable, and only if processing is necessary for a task carried out in the public interest or in the exercise of official authority.

Where we rely on legitimate interests, we will consider the nature of the processing, its impact on individuals, and whether your interests or fundamental rights require protection.

5. Data sharing and third parties

Harbour Demand Marketing Ltd may share personal data with trusted third parties where necessary to operate our business and provide our services. These third parties may include:

IT and cloud service providers.
Website hosting, analytics, and security providers.
Email, CRM, marketing automation, and campaign management platforms.
Payment processors, banks, and professional advisers.
Subcontractors, consultants, and service providers supporting delivery of our services.
Legal, regulatory, accounting, and compliance advisers.
Public authorities, courts, law enforcement bodies, or regulators where required by law.

We require third parties to handle personal data securely and in accordance with applicable law and contractual obligations. We do not sell personal data in the ordinary sense, but certain data disclosures for marketing, analytics, or advertising purposes may involve third-party processing arrangements depending on the services used and applicable law.

6. Data transfer to third countries

As a business operating in a connected digital environment, Harbour Demand Marketing Ltd may transfer personal data to countries outside the United Kingdom and/or the European Economic Area where our service providers, partners, or systems are located.

Where such transfers occur, we will take appropriate safeguards to protect personal data, which may include:

ensuring the destination country is recognised as providing an adequate level of protection;
using appropriate contractual protections;
implementing supplementary technical and organisational measures where needed; and
conducting assessments of transfer risks where required by law.

You may contact us for further information about the safeguards applicable to international transfers, subject to any legal or contractual restrictions.

7. Storage duration

Harbour Demand Marketing Ltd retains personal data only for as long as necessary for the purposes for which it was collected, including for the fulfilment of legal, accounting, tax, contractual, operational, and reporting obligations.

Retention periods may vary depending on the type of data and the context of processing. In general:

client and contract records are kept for the duration of the relationship and for a reasonable period thereafter;
marketing preference and consent records are retained for as long as needed to demonstrate compliance and manage preferences;
technical and website data are retained according to operational and security needs;
financial and accounting records are retained in line with statutory requirements;
data subject requests, complaint records, and legal correspondence may be retained for as long as necessary to defend legal claims or comply with legal obligations.

When personal data is no longer required, we will securely delete, anonymise, or otherwise irreversibly remove it, where appropriate.

8. User rights

Subject to applicable law, you may have the following rights in relation to your personal data processed by Harbour Demand Marketing Ltd:

Right of access: to obtain confirmation of whether we process your personal data and to receive a copy of that data.
Right to rectification: to request correction of inaccurate or incomplete personal data.
Right to erasure: to request deletion of your personal data in certain circumstances.
Right to restriction: to request that processing be restricted in certain circumstances.
Right to data portability: to receive certain data in a structured, commonly used, machine-readable format and to request transfer to another controller where applicable.
Right to object: to object to processing based on legitimate interests and, where applicable, to direct marketing processing.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding. We will respond within any applicable legal timeframes and may refuse requests where permitted by law, in which case we will explain the reason.

9. Withdrawal of consent

Where Harbour Demand Marketing Ltd relies on your consent to process personal data, you have the right to withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn. If you withdraw consent, we may no longer be able to provide certain services or communications, and we will explain any consequences where relevant.

You may withdraw consent by contacting us at [email protected] or by using any opt-out mechanism included in our communications, where available.

10. Right to complain

If you have concerns about how Harbour Demand Marketing Ltd handles your personal data, we encourage you to contact us first so we can try to resolve the matter directly.

You may also have the right to lodge a complaint with the relevant supervisory authority or data protection regulator in your jurisdiction. In the United Kingdom, this is generally the Information Commissioner's Office (ICO).

11. Data security

Harbour Demand Marketing Ltd takes appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure.

These measures may include, where appropriate:

access controls and authentication;
encryption or secure transmission methods;
regular backups and recovery procedures;
staff confidentiality obligations and training;
system monitoring and security testing;
supplier due diligence and contractual safeguards;
incident response and breach management procedures.

While we take reasonable steps to secure personal data, no system can be guaranteed to be completely secure. You are also responsible for taking appropriate steps to protect the security of any information you transmit to us.

12. Contact information

If you have any questions about this Privacy Policy or how Harbour Demand Marketing Ltd processes personal data, please contact us using the details below:

Company: Harbour Demand Marketing Ltd
Address: Harbour Demand, 14 King Street, South Shields, Tyne and Wear, NE33 1AX, United Kingdom
Email: [email protected]
Phone: +44 191 427 5836

13. Changes to privacy policy

Harbour Demand Marketing Ltd may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, technologies, or the services we provide.

Any updated version will be effective from the date it is published, unless otherwise stated. We encourage you to review this Privacy Policy periodically to stay informed about how we process personal data.

Where required by law, we will provide additional notice of material changes.

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